How will connected experiences become essential to events?
For events that will remain engraved in the memory of your members.
Today, professional events such as congresses, conferences, summits and trade shows are no longer as attractive as they used to be. The offer is abundant and the recipes are often repetitive, sometimes monotonous. Indeed, participants often no longer find it interesting to take part in them since with new technologies, new forms of events exist such as virtual trade shows, as well as many online collaboration spaces. The advantage of the latter: time savings and the absence of travel costs for the company. Therefore, professional event organizers need to start thinking differently in order to make their trade shows more attractive and competitive in the face of this new indirect competition. The same goes for congresses and symposiums where some participants no longer come because they no longer find it useful. A lot of effort for often mixed results.
Immersive and Connected Experiences
So there are new ways to attract and engage participants at your events. One of them is to create immersive and connected experiences. The point of this practice is to engage the participant in an extraordinary experience that will arouse his curiosity and be remembered for a long time. Indeed, according to the basic definition of an event, it must be a significant event determined in time, duration and space. If your congresses and trade shows no longer represent any particular expectations for your participants, there will inevitably be a drop in attendance. But if you decide to propose something innovative, they will be more interested in participating.
Moreover, as we discussed in blog post #6, the new generation is above all looking for an experience to be lived to the benefit of the purchase of material goods. For them, the effect of community and sharing is important, even essential. They therefore wish to attend lively events where they will be sure to return with enriched knowledge and transformative experiences that will result in human and lasting contacts.
Among the most common connected experiences are two things:
Sensory experiences :
– The virtual reality
– Augmented reality
– Interactive spaces enriched by sensors or connected objects
Smart tools :
– Intelligent networking applications
– Applications integrating geolocalized support, access management and enrichment components
– Wristbands integrating access management components
– The application or bracelet that allows you to shop “contactless”.
Virtual reality can be used in many ways, such as with headsets to create virtual demonstrations, holograms to make conferences with speakers who cannot be present at the event… This practice also allows to promote the event, we can use RV to show for example what the conference room or the exhibitors’ locations will look like. The RV also helps with the transparency of the information since the user can see around and understand how it works. Animations can be created using RV, which can make your event more human and user-friendly.
RFID technology is one of the most widely used tools for connected experiments. It can take different forms such as cards/badges, labels, bracelets, key rings or even chips under the skin! These objectives are also varied, RFID can be used in access control, identification of persons, traceability, contactless payment, promotion in events, creation of luminous atmosphere (with colors)… A tool that adapts easily to various situations.
In events, RFID wristbands are now quite common. They allow a simplification of the access control and thus to avoid interminable queues. They can also strongly improve the engagement of your participants when the wristbands are connected to networks and make information sharing possible (involvement of social networks). The live experience is thus enhanced.
But the bracelets are also very interesting for the organizers since they allow the participants to keep a souvenir, to remember the moment, the meetings, to make the memory come alive in a way. The bracelets are also a sign of belonging to a community (the participants recognize themselves through the bracelet, of having lived the same experience) and therefore it also maintains loyalty to the event. They also allow the organizers to have free promotion thanks to their participants.
In conclusion, if you want your events to last over time, it will be necessary to invest in some form of connected experience, depending on the main objectives of your event. Your participants evolve and their expectations evolve too, so you need to adapt with the times and continue to surprise them.
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